Celebrating Individuality for Manthan School

2022-2023

Symbol of Self

An open mind that welcome experimentation, and infrastructure that supports students even when they fall, or want to succeed more.

Overview

A visual identity true to it’s ethos of inclusivity, character building, and authenticity. Different from it’s competitors

in Hyderabad and in rest of the country. Moving away from

an emblem like approach that is adapted by most schools

in India to communicate ‘institute’s vision and mission and

it’s stature.

My Role

As a Senior Designer at Kakkoii, Soham's primary role was creating an inciting brand expression that directed him to work closely with internal inter disciplinary teams.

Team

This was a team project, part of Kakkoii's Partnership with Manthan School. I collaborated with Johny, under the guidance of Lateesh Laxman.

Context

The education system in India operates with extremes. Traditional education is restricted to academics and ranks or exam results, and contemporary or international education becomes limited to the privileged, making it mostly self-serving.

Challenge

What can we do, or take advantage, of that will make us matter to the world, and mould people’s perception and behaviour towards Manthan School?

Insight

A place where children aren't afraid to be their authentic self, and learn to create a positive impact to their community

Catalogue

My Manthan Login